Factors Affecting Customer Orientation in Iranian Hospitals


  • S. J. Tabibi Department of Health Service Management, School of Management and Economics, Science and Research Branch, Islamic Azad University (IAU), Tehran, Iran




Customer Orientation, Iranian Healthcare, Social Security Organization


Customer orientation is one of the new approaches which is recently considered by the Iranian Healthcare Centers. The present study aims to identify the main factors of customer orientation in Iranian hospitals. The study is done through analysis of a questionnaire designed after recognition of the main variables. Iranian Social Security Organization Hospitals (the major governmental health institutions in Iran) were chosen as a sample among all Iranian healthcare centers (n=48). Content validity and construct validity were assured with expert judgment and the reliability of the questionnaire was determined using Cronbach’s alpha and Pearson correlation (1st and 2nd times). Cronbach’s alpha coefficient was respectively 0.826 and Pearson correlation was (p


Download data is not yet available.


Metrics Loading ...



How to Cite

Tabibi, S. J. . (2021). Factors Affecting Customer Orientation in Iranian Hospitals . Scholars Journal of Science and Technology, 2(3), 328–337. https://doi.org/10.53075/Ijmsirq/7676767687697901